Monday 21 December 2015

Unused leaflet mock-ups

Although I liked the look and layout of this mock-up it was very difficult to read the information on the leaflet. Another more clearer mock-up was used in it's place.









I decided the quality of this mock up was not good enough to include in the final submission so it was replaced.



Alternative/unused designs

Unused leaflets:
The purpose of these leaflets were to outline some of the core values of anarchism to a new audience. These were presented in the forms of questions, this gets the viewer immediately invested and involved.
The values presented here are very progressive and inclusive and may surprise a new viewer, they may have not previously perceived Anarchism to be like this. Dis-spelling any misconceptions is a goal in this project.
Initially these were presented in 4 small leaflets but I thought these would be quite hard to distribute so scrapped this format and designed a single poster instead. This would be much more effective.







Unused/unfinished poster:

This posters purpose was to explain Contemporary Anarchism to a new audience. 3 values were arranged using the polygon theme that's been utilised throughout .
This poster remained unfinished as I didn't think would be be effective enough to get across the message of Contemporary Anarchism.






Sunday 20 December 2015

Colour choice

The colour choice of the brand was based on the traditional anarchist colour pallete, red, black and white. 



Traditional colour scheme


Instead of stark black, white and red I toned down the colours for a more contemporary feel. Keeping a familiar colour scheme will avoid alienating the current supporters of Anarchism while also opening it up to a new audience.  


New colour scheme