Updated brief

Brief:

The brief was to create a brand identity for the global protests that are taking place, protests for the refugee crisis, against austerity, human rights, anti war, anti government etc. To summarise, these protests are against the powers that be, surging forward by the momentum of ordinary citizens and I believe the anarchist movement is a suitable focal point.

Why Anarchism: The goal of modern anarchism is to establish a human society in which every human being can freely inquire and create without external coercion and control.
I believe the anarchist movement is very important to society, especially during a time of mass protests. Their values are very inclusive and progressive. Modern anarchism doesn’t look to bring down the government or bring society into chaos but to create an organised, structured and fair society, despite misconceptions. This is what I must bring across in my brand; structure, fairness and inclusion.

Aim: The aim of this project is to give the anarchist movement a fresh new appeal and to have a cleaner and more inclusive image.

Anarchism is a very old movement and has gone through much iteration. It has also involved itself in violent protests. This has led to anarchism having an image problem with certain sections of society. It is the aim of this project to reach those people and to give the anarchist movement a new lease of life.

Audience- The aim of this project is to give the anarchist movement a wider appeal and to reach as many people as possible. Anarchist groups have certain reputations which make them unappealing to certain areas of society, namely the middle class and older people. So by dispelling any myths and giving the anarchist movement a fresh new image, it will be possible to give this important movement a whole new audience.

Possible ways to do this:

-Make the capital ‘A’ logo more modern and less intimidating.

-Re-think the current colour scheme.

- Outline the movement’s values as positive instead of ‘anti’ everything.

-A social media campaign can reach a lot of people.

Deliverables:

-          Re-brand the anarchist movement to include a wider audience and dispel any misconceptions.

-          Update and re-design the current logo.

-          Communicate organisation, progression and inclusion in the new brand.

-          Create a mock social media campaign.

-          Create a range of promotional materials- Posters, business cards, stationary, etc

-          A clothing line to wear at protests.

-          Style guide

Starting point- Brief

I decided to take on Brief 1, which was the brand identity task. The brief was to create a brand identity for the global protests that are taking place, protests for the refugee crisis, against austerity, human rights, anti war, anti government etc To summarise these protests are against the powers that be, surging forward by the momentum of ordinary citizens.

Brief

Anti-government, anarchist groups have led the charge in a lot of protests and demonstrations. There are usually the most vocal, energetic and sometimes violent.

I think it would be very interesting to brand a somewhat criminal element of these global protests. This would give them a more wider appeal and accepted appeal.

Anarchist groups are scattered, fractured and are not a single entity so this is an opportunity to create a brand that unifies all these groups on a global scale. There are a few things these groups have in common that could be illustrated through this new brand;

• Predominant colours are black, white and red.
• They usually have a capital 'A' to identify themselves on posters,flags,banners etc
• They are a very vocal,energetic group. Could be reflected in the brand.
• Anti-government, anti-austerity, anti-war, anti-authoritarian, anti-capitalism. Values that very much line up with protests of today.

Deliverables:

• Design a new logo that modernises the current capital 'A' logo.
• Create a range of promotional materials- Posters, business cards, livery etc
• Create a 'Protest kit'. Including branded face scarf, banner, flag, clothing line. 
• Style guide
• Perhaps illustration instead of photography