I see the current image of anarchism a problem as it alienates a large section of the population.
Although anarchism has very inclusion,positive and progressive values the misconceptions people have of the movement make it hard for them to lend their support.
My goal is to present anarchism in a positive light. To somewhat distance the brand from the current imagery and misconceptions. I also do not want the brand to lose it's 'edge'. This is what interests the current audience and why the movement is as popular as it is.
With this in mind I will try and modernise the anarchy image but also integrate some of the classic aspects of the brand e.g the colour pallet, the clean lines, the bold nature of the design.
